Artfux was an art group based out of Jersey City, New
Jersey. Their birthdate established as October 31, 1990.
Zeitgeist (or Spirit of the Age), burned bright and strong in
the six-chambered heart of the ARTFUX. The ARTFUX
founders and team of artists were Ray Arcadio, Orlando
Cuevas, Jorge Rodriguez-Gerada, Mirta C. Del Valle, Fred Gaston, Tony DiRobertis and John Santerineross.
They were the pioneers of Culture Jamming, the practice of
parodying ads and hijacking billboards to drastically alter their
messages. They pushed the boundaries of collaborative
art making, where artworks were created by two or more of
the members, sometimes the entire group. They developed
street and gallery performances that received international
coverage. The most famous being "The Trial of Senator Jesse
Helms" performed on the steps of Capitol Hill. Artfux also
created numerous posters that received international acclaim
for their design and message.
They also appeared on the Jerry Springer show and were
featured on a PBS documenary.
Their most famous motto was "Art Pushes, Art Provokes,
Late in 1990, ARTFUX teamed up with Ron English who visited us from Texas after hearing about us from the popularity of the "Flaggin our Freedom" art exhibit held at NJCU. Together we began painting billboard spaces which displayed alcohol and tobacco advertisements. It had come to our attention that other community activist such as Reverend Phleger and Reverend Butts were whitewashing similar advertising billboards, but we felt that our approach was certainly different, and perhaps more constructive. ARTFUX/ENGLISH chose to either replace the ads completely with our own public service announcements or else to alter the ads in such a way as to display the negative aspects of the product being advertised.
Our intent was not to stop the use of these products, but rather we chose to attempt to educate the public using such
products, bringing to their attention the demographically disproportionate focus of this advertising on the minority community,
and that community's disproportionate use of such products.
ARTFUX's billboards ranged, in content, from issues of censorship and AIDS to women's rights and environmental causes. At
the time of ARTFUX's arrest in the summer of 1991, they had "influenced" the advertising content of no less than 41 billboards
across the area.